Disclosure – Ozro Hepworth

​Disclosure - Keepin It Real

​As of December 1, 2009, the FTC requires bloggers to disclose whenever there could be hidden interests or unspoken biases related to recommendations.  So to keep things transparent I put this page together.

First, the obvious: I am self employed and am part of many affiliate programs. ​So any links on this site related to products or services may be part of an affiliate program.

​Second, the less obvious: Per the FTC rules, if I have a guest on my podcast and they send me a gift, I would need to disclose this. Same goes for an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me some swag with their logo on it and I wear it in a photo or video, I might as well be announcing my endorsement of said person or business. Disclaimers, disclaimers, disclaimers up, down and all around. Putting disclaimers all over my site would be tedious for me and even more tedious for the readers. But rules are rules (even though I dislike most of them). To "dot all my i's and cross all my t's, and preserve your reading experience, please assume that, for every link, product, and service I use, the following all hold true (see images below):

I got the idea for this page from Tim Ferriss' blog. Please feel free to use the text and images on this page with proper attribution. There is no reason why each blogger should have to reinvent the wheel.

(Illustrations courtesy of Louis Gray and Jeannine Schafer)